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An online sexshop with class – branding & webdesign

Classy online sexshop - branding & webdesign

YEAR

2015

CLIENT

Social Services / Voksen

RANGE OF WORK

RANGE OF WORK

Visual Identity
Logo Design
Web Design

PROJECT

Voksen is an online sex-shop with a slightly different approach to the Danish adult e-commerce industry. Voksen defined itself as discreet and neat, giving the feeling of exclusivity and trust while still being playful and fun.

My goal was to create a strong, distinguished brand appealing to the set target audience, and create a great shopping experience of the website.


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The final logo is a combination of 3 things: a heart, devil’s horns and letter “V”. With it’s simple design, serif font and golden, royal color, the logo leaves an impression of elegance and pride. The curved and sharp devil horns, on the other hand, give a pinch of naughtiness and fun.

The use of shapes pays a big role in designing Voksen brand identity. The border, used mostly around the website and banners, creates the feel of safety and security, while the diagonal shapes, with their strong and confident appearance,  make a refreshing, modern feel.

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The design of he website is reflecting the brand image and personality. With a white background and clean and neat layout, the website directs the user to focus on the most important things, which are the products. Avoiding using pornography-like pictures indicates the elegance and professionalism.

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To make the experience more memorable and pleasant, I used few “surprise and delight” elements in the concept. For example, a cart icon which grows horns and a devil tail depending on the amount of items in it; a ship which sails across the page making the free shipping offer more attractive; or a humorous and memorable 404 page turning an unplesant experience of finding a dead link into something more fun.

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Drop me a line at marta.okulicz@gmail.com & tell me about your next project ✌

Drop me a line at marta.okulicz@gmail.com & tell me about your next project, send me a funny joke or a picture of your pet

Drop me a line at marta.okulicz@gmail.com & tell me about your next project

Thanks for visiting!
© Marta Okulicz 2020


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© Marta Okulicz 2018