Discover Tenerife – redesigning the digital experience

YEAR

YEAR

2017

CLIENT

CLIENT

Webtenerife

Webtenerife

RANGE OF WORK

RANGE OF WORK

Web Design
UI Design
UX Design

PROJECT

Webtenerife.com is a website promoting Tenerife's tourism. I had the opportunity to work on a winning tender on improving its user experience and making it more engaging and attractive for the visitors. 

With the new design I tried to portray the destination’s personality while letting the visitors immerse into the website and get inspired. The goal was to make the website more informational and serve as a guidebook for a potential tourist. 

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A picture is worth a thousand words

A picture is worth a thousand words

Attractive, big images take most of the space on almost every page of the site. This together with a lot of whitespace and clear, bold typography creates a unique and attractive image of Tenerife making the potential visitor inspired and emerged into the country even before visiting it.

Warm neutral colours with a splash of orange relate to warm summer weather and give out a friendly feel. Also, the appearance of elements such as map pins or arrows reflect the soft shapes of the logo, thus making the brand experience more coherent.

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An engaging experience

There are few interactive elements that make the website more engaging and encouraging to explore. One of them is a map which enables the visitor to click between the most popular attractions of Tenerife, see their location on the map, and, at the same time, get immersed thanks to the beautiful imagery. The user can also read a small paragraph about a particular attraction and easily go to its subpage straight from the homepage.

Easy to digest menu
(pun intended)

Easy to digest menu (pun intended)

Easy to digest menu (pun intended)

The mega menu enables the visitor to get a clear overview and an easier access to different subpages. The picturesque thumbnails linking to recommended attractions encourage the visitor to explore the website. Moreover, those could be customised to match each user's needs or company's business objectives.

The mega menu enables the visitor to get a clear overview and an easier access to different subpages. The picturesque thumbnails linking to recommended attractions encourage the visitor to explore the website. Moreover, those could be customised to match each user's needs or company's business objectives.

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Drop me a line at marta.okulicz@gmail.com & tell me about your next project ✌

Drop me a line at marta.okulicz@gmail.com & tell me about your next project, send me a funny joke or a picture of your pet

Drop me a line at marta.okulicz@gmail.com & tell me about your next project

Thanks for visiting!
© Marta Okulicz 2020


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© Marta Okulicz 2018