Aviation gone digital – visual identity for a flight software

YEAR

2017

CLIENT

Oscar Yankee

RANGE OF WORK

RANGE OF WORK

Visual Identity
Logo Design
Web Design

PROJECT

Oscar Yankee is a company creating software for general aviation. With its first flagship product, Wings, the company wants to reach flight schools and help the instructors and students in their learning journey. My task was to create a visual identity for both Oscar Yankee and its product, Wings, including logo, branding, and website design.

Aerodynamic and geometric shapes combined with vibrant blues, neutrals, and soft-edged & geometric typeface reflect friendly, bold, modern and fresh image of the brand. All of that combined creates a perfect balance between professionalism and playfulness. I also built both logos using the same base shapes which make the brand more consistent and distinguishable on the market.

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CLEAR & MODERN

Simple, geometric shapes give the impression of trust, consistency and professionalism. Soft curves combined with sharp edges reflect the brand’s personality: serious fun.

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Definitelty not designed
on the fly

Definitelty not designed on the fly

Definitelty not designed on the fly

During the brand development, many of my logo sketches turned into paper planes. It required going back and forth with few ideas and getting plenty of feedback from the client. This process helped me explore potential branding directions and in the end, decide on the final logo.

The shape of the final Oscar Yankee Symbol is reflecting a flying plane with a contrail which together create the first letters of the brand name.

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Wings – a flagship product

Wings – a flagship product

Wings – a flagship product

Wings is the flagship product from Oscar Yankee, a software for flight schools. Connecting the aerodynamic shape resembling aviation used in Oscar Yankee logo with a checkmark sign associated with tasks and school and making it look like a letter “W” perfectly reflects the meaning of Wings in a simple, clear and easy to remember logomark.

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Documenting design decisions

Documenting design decisions

Documenting design decisions

To keep everyone on the same page I gathered the most important design desicions and put them together into one document, the brand guide.  

To keep everyone on the same page I gathered the most important design desicions and put them together into one document, the brand guide.  

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Drop me a line at marta.okulicz@gmail.com & tell me about your next project ✌

Drop me a line at marta.okulicz@gmail.com & tell me about your next project, send me a funny joke or a picture of your pet

Drop me a line at marta.okulicz@gmail.com & tell me about your next project

Thanks for visiting!
© Marta Okulicz 2020


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© Marta Okulicz 2018