Branding & developing automotive industry app

YEARS

2015 - 2017

CLIENT

EASI'R

RANGE OF WORK

RANGE OF WORK

Web Design
UI Design
Illustration & Icon Design
Digital & Print Marketing Materials


Web Design
UI Design
Illustration & Icon Design
Digital & Print Marketing Materials

PROJECT

EASI’R is the leading cloud relations platform for the automotive industry. The company helps car dealerships build and grow profitable customer relations.

My adventure with EASI'R began in 2015 as an intern at first, before I got hired as a part-time graphic designer. I was responsible for redesigning the company's website, as well as developing and maintaining the new visual identity of the brand. I worked closely with the marketing department on different kinds of tasks, such as creating newsletter templates, designing stationery and variety of marketing templates. I also had an input on designing the user interface of the platform itself as a UI designer.

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Poster design

Poster design

Poster design

Poster design

Poster design

One of my tasks was to design a set of posters representing the company values. Having been given the creative freedom, I made illustrations representing each of the values while sustaining the look and feel of the brand.
One of my tasks was to design a set of posters representing the company values. Having been given the creative freedom, I made illustrations representing each of the values while sustaining the look and feel of the brand.
One of my tasks was to design a set of posters representing company values. Having gotten the creative freedom, I made appropriate illustrations representing each of the values while keeping the look and feel of the brand.

Gamification badges

The website

Gamification badges

Gamification badges

Another big project was designing a set of achievement badges as a part of the gamification feature of the platform. You could unlock a specific badge by being an active software user.

Another big project was designing a set of achievement badges as a part of the gamification feature of the platform. You could unlock a specific badge by being an active software user.
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The website

The website

The website

The purpose of the website is to get an attention of the potential customers, automotive dealership companies. The website and the image of the company is bold, masculine and professional, yet fresh and modern.

The design of the website is clear and simple, reflecting the “lightness” and freshness of the software. Using sharp shapes (eg. buttons, arrows) and big headlines, shows the masculine side of the brand and builds the confidence and trust.

The purpose of the website is to get an attention of the potential customers, automotive dealership companies. The website and the image of the company bold, masculine and professional, yet fresh and modern.

The design of the website is clear and simple, reflecting the “lightness” and freshness of the software. Using sharp shapes (eg. buttons, arrows) and big headlines, shows the masculine side of the brand and builds the confidence and trust.

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Creating new design language

Creating new design language

Creating new design language

EASI'R has experienced a huge growth over the last few years. Having had no design team before, there were no principles guiding the development team in building the product. This in return resonated with many inconsistencies throughout the system, making the user experience incohesive. All of this led to the conclusion that EASI'R needs to develop a set of principles definig the visual language of the platform.

Conducing the content audit of the existing software helped in spotting the inconsistencies and flaws of the system which then were corrected and unified into the new design guide.

The elements on the website keep up with the visual identity, eg. buttons, background boxes, and images with icons. The look and feel is clear and fresh, showing the professional side of the brand, as well as friendly and playful with the use of colors, buttons and graphic elements.

The main purpose of the website is to let people try the online app. This is made by providing big call to action buttons which redirect the users to the app itself. Friendly pictures, quotes from both teachers and kids and additional materials subpages build the trust and credibility.

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Drop me a line at marta.okulicz@gmail.com & tell me about your next project ✌

Drop me a line at marta.okulicz@gmail.com & tell me about your next project, send me a funny joke or a picture of your pet

Drop me a line at marta.okulicz@gmail.com & tell me about your next project

Thanks for visiting!
© Marta Okulicz 2020


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© Marta Okulicz 2018